Consumer motivations and behavioral drivers for channel selection in a current omnichannel environment: An analysis of fashion retailing consumers

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorTuunainen, Virpi
dc.contributor.authorBackman, Mari
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-01-17T17:02:25Z
dc.date.available2021-01-17T17:02:25Z
dc.date.issued2020
dc.format.extent67 + 9
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/101952
dc.identifier.urnURN:NBN:fi:aalto-202101171262
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeInformation and Service Management (ISM)en
dc.subject.keywordOmnichannel retailingen
dc.subject.keywordfashion retailingen
dc.subject.keywordconsumer motivationsen
dc.subject.keywordchannel choiceen
dc.titleConsumer motivations and behavioral drivers for channel selection in a current omnichannel environment: An analysis of fashion retailing consumersen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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