Consumer motivations and behavioral drivers for channel selection in a current omnichannel environment: an analysis of fashion retailing consumers
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2020
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
67 + 9
Series
Description
Thesis advisor
Tuunainen, VirpiKeywords
Omnichannel retailing, fashion retailing, consumer motivations, channel choice