Consumers' brand origin perceptions through visual appeals in international fashion advertisement
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School of Business |
Master's thesis
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Authors
Date
2012
Major/Subject
Marketing
Markkinointi
Markkinointi
Mcode
Degree programme
Language
en
Pages
104
Series
Abstract
Consumers' brand origin perceptions through visual appeals in international fashion advertisementDescription
Keywords
brand origin, international advertisement, fashion, luxury brands, consumers' perceptions