Maritime text/data analytics (sentiment analysis) on cruise ship review data
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School of Engineering |
D4 Julkaistu kehittämis- tai tutkimusraportti tai -selvitys
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Authors
Date
2024
Major/Subject
Mcode
Degree programme
Language
en
Pages
2234
Series
Aalto University publication series CROSSOVER, 2/2024
Abstract
This research report collects customer review data for a case study on the Oasis of the Seas and Freedom, Radiance, Concordia class cruise ships and with aim analyse this extensive data collected in follow-up research papers. Here, the research aims to understand the effect of on-board environmental factors on the passengers' cognitive, affective, physiological, and behavioural responses and word-of-mouth, recommendation, repurchase intention, repeat purchase, and regret regulation of customer loyalty. It is significant to pay attention to such practices to enrich passenger satisfaction. According to the thematic analysis of generated codes, the overview of findings related to onboard environmental factors, responses and loyalty are discussed here.Description
Keywords
sentiment analysis, cruise ship review data, maritime text analysis, data analytics