Strategic marketing and customer orientation: a conceptual framework for customer fit

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorSantala, Matti
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T15:07:40Z
dc.date.available2020-11-17T15:07:40Z
dc.date.issued2007 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/58023
dc.identifier.urnURN:NBN:fi:aalto-2020111716876
dc.language.isoenen
dc.programme.majorEntrepreneurship and SME business managementfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordyrittäjyysfi
dc.subject.keywordpk-yrityksetfi
dc.subject.keywordmarkkinointifi
dc.subject.keywordstrategiafi
dc.subject.keywordsuhdemarkkinointifi
dc.subject.keywordasiakashallintafi
dc.titleStrategic marketing and customer orientation: a conceptual framework for customer fiten
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_47598
local.aalto.idthes10531
local.aalto.openaccessno

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