An Examination of the Modeling Industry: A Qualitative Study on the Work Well-Being of Fashion Models
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School of Business |
Bachelor's thesis
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Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
65 + 2
Series
Abstract
Objectives The main objective of this study was to examine how fashion models perceive their work environment and their own work well-being. The first research objective aimed to analyze the work environment of fashion models. The second research objective attempted to research how fashion models perceive their own well-being at work. The last research objective aims to understand what aspects potentially hinder the work well-being of fashion models. Summary The research for this thesis was conducted through 12 semi-structured interviews with fashion models. When applying a thorough analysis of previously published literature on the topic, as well as the findings of the interview data, it was found that the dynamic environment of the modeling industry poses a threat to the work well-being of fashion models. Models work well-being was also analyzed through Self-Determination Theory. Conclusions To understand the results of the research questions, as well as research objectives, two frameworks were developed from the material. A conceptual framework was presented in the literature review based on the literature, which discusses how the uncertainties and pressures of being a model lead to hindered well-being. The interview data suggested new major findings, and thus the conceptual framework was developed. The new framework is centered around how the challenges of the modeling occupation hinder models' work well-being (rather than just uncertainties and pressures).Description
Thesis advisor
Warhurst, RussellKeywords
well-being, well-being at work, fashion models, modeling industry, fashion industry, self-determination theory