Suomalaisen kulutustavaramerkkituotteen identiteetin kehittyminen yli ajan. Case: Domino 1953-2003
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School of Business |
Master's thesis
Checking the digitized thesis and permission for publishing
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2003
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Markkinointi
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Language
fi
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Markkinointi, Brandit, Merkkitavarat, Tavaramerkki, Imago, Mainonta, Elintarvikkeet, Keksit