Exploring the Applicability of Gamification in Online Booking Negotiation: Design Process and Evaluation
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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Authors
Date
2019-01-28
Department
Major/Subject
Human-Computer Interaction and Design
Mcode
SCI3020
Degree programme
Master's Programme in ICT Innovation
Language
en
Pages
36
Series
Abstract
Negotiation is an essential part of the user journey in online booking experiences, while it is often perceived as non-engaging and stressful because of the great amount of details that need to be taken care of, which would result in frustration and other negative experience. Aiming to increase the user engagement in the booking negotiation process, this study explored the applicability of gamification in an online booking negotiation tool for booking artists, by following the MDA game design framework (mechanics, dynamics, aesthetics) and taking a threeround usercentrediteration. The resulting gamification design was built as hi-fi clickable prototype and was evaluated by 30 participants with both qualitative and quantitative methods, in comparison to a prototype of conventional negotiation tool with the same functionality but without gamified elements. Although limitation existed in the study due to the given resources, the results showed an overall advantageous performance of the gamified version over the conventional version, and therefore indicated a positive influence of gamification upon user engagement, when being applied to an online booking context. The findings from the design iteration as well as the results from the final evaluation provided implications for future studies.Description
Supervisor
Nieminen, MarkoThesis advisor
Bresin, RobertoKeywords
gamification, booking, negotiation, engagement