ADOPTION OF SELF-SERVICE BUSINESS INTELLIGENCE TO BOOST CROSS-SELLING IN A TECHNOLOGY COMPANY

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorPenttinen, Esko
dc.contributor.authorDinh, Khoa
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-01-17T17:04:15Z
dc.date.available2021-01-17T17:04:15Z
dc.date.issued2021
dc.format.extent69
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/101968
dc.identifier.urnURN:NBN:fi:aalto-202101171278
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeInformation and Service Management (ISM)en
dc.subject.keywordself-service business intelligence,en
dc.subject.keywordcross-sellingen
dc.subject.keywordinformation systemsen
dc.subject.keywordmergers and acquisitionsen
dc.titleADOPTION OF SELF-SERVICE BUSINESS INTELLIGENCE TO BOOST CROSS-SELLING IN A TECHNOLOGY COMPANYen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno
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