Adoption of self-service business intelligence to boost cross-selling in a technology company
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2021
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
69
Series
Description
Thesis advisor
Penttinen, EskoKeywords
self-service business intelligence,, cross-selling, information systems, mergers and acquisitions