ADOPTION OF SELF-SERVICE BUSINESS INTELLIGENCE TO BOOST CROSS-SELLING IN A TECHNOLOGY COMPANY

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2021
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
69
Series
Description
Thesis advisor
Penttinen, Esko
Keywords
self-service business intelligence,, cross-selling, information systems, mergers and acquisitions
Other note
Citation