Privacy Concerns and Consumer Behavior in Relationship Marketing – Case: Verto Analytics
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
Corporate Communication
Language
en
Pages
67+111
Series
Description
Thesis advisor
Moisander, JohannaKeywords
privacy concerns, relationship marketing, research panel, incentives, human support, transparency, consumer behavior