Battle of brand strategies: Cultural elements influence global and local brand advertising

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorAntipin, Nina Kristiina
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T15:00:30Z
dc.date.available2020-11-17T15:00:30Z
dc.date.issued2007 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/57887
dc.identifier.urnURN:NBN:fi:aalto-2020111716740
dc.language.isoenen
dc.programme.majorMarketingfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointifi
dc.subject.keywordbranditfi
dc.subject.keywordstrategiafi
dc.subject.keywordmainontafi
dc.subject.keywordkansainvälinenfi
dc.subject.keywordkuluttajakäyttäytyminenfi
dc.subject.keywordpaikallisuusfi
dc.titleBattle of brand strategies: Cultural elements influence global and local brand advertisingen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_45498
local.aalto.idthes10395
local.aalto.openaccessno
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