Battle of brand strategies: Cultural elements influence global and local brand advertising
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Instructions for the author
Instructions for the author
Author
Date
2007
Major/Subject
Marketing
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
markkinointi, brandit, strategia, mainonta, kansainvälinen, kuluttajakäyttäytyminen, paikallisuus
