Battle of brand strategies: Cultural elements influence global and local brand advertising

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Date
2007
Major/Subject
Marketing
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
markkinointi, brandit, strategia, mainonta, kansainvälinen, kuluttajakäyttäytyminen, paikallisuus
Other note
Citation