Exploring the Impact of Life Cycle Assessment (LCA) on Green Marketing Communications in the European Automotive Industry: a consumer-based analysis

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMota, Marcio
dc.contributor.authorNguyen, Thu
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-05-21T16:03:05Z
dc.date.available2023-05-21T16:03:05Z
dc.date.issued2023
dc.description.abstractObjectives The main objectives of this study were to investigate a beneficial association between LCA-based information and green marketing communications, to address consumer attitudes and behaviors in response to green advertising and car ecolabels, and to identify key environmental improvement stages that significantly impact consumers’ green product purchase intentions in the European automotive industry. Summary The study begins by critically evaluating the current literature on green marketing communications in the European automotive industry. It explores the Life Cycle Assessment concept and its application in the B2C sector. A quantitative survey was conducted across European countries and among 140 qualified respondents who own a car or decided to buy one in the future. The questionnaire was developed based on the conceptual framework presented in the literature review section. Conclusions Marketing communications, including green advertising and ecolabels credibility, employed LCA-based information to show positive relationships with environmental consciousness and perceived product values. However, information load did not impact negatively as hypothesized. Marketers should clarify eco-friendly product benefits, highlight the importance of eco-labels, and balance environment aspects with pricing and convenience.en
dc.format.extent53 + 10
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/120858
dc.identifier.urnURN:NBN:fi:aalto-202305213194
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordEuropean automotive industryen
dc.subject.keywordlife cycle assessmenten
dc.subject.keywordgreen marketing communicationsen
dc.subject.keywordpurchase intentionsen
dc.subject.keywordcarsen
dc.subject.keywordLCAen
dc.subject.keywordgreen advertisingen
dc.subject.keywordenvironmental consciousnessen
dc.titleExploring the Impact of Life Cycle Assessment (LCA) on Green Marketing Communications in the European Automotive Industry: a consumer-based analysisen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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