Natural wine labels as mediators of brand imagery: How cultural categories inform the label design of natural wine brands

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2023
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
53 + 47
Series
Description
Thesis advisor
Blakaj, Hedon
Keywords
marketing, branding, label design, package design, natural wines, millennials
Other note
Citation