The Hidden value of second-hand luxury: exploring the levels of second-hand integration as part of a luxury brand's strategy
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A3 Kirjan tai muun kokoomateoksen osa
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2022
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Language
en
Pages
13-33
Series
Sustainable Luxury: An International Perspective
Abstract
Luxury and designer-led fashion brands are increasingly desired in the extensively growing second-hand market. Thus, one would expect that luxury fashion brands would be eager to engage in the second-hand market to control their brand’s image, make profits and enhance sustainability perception. Yet, this is not always the case. This chapter examines the second-hand market from brands’ perspectives and sheds light on what kinds of opportunities the second-hand market could bring for luxury- and designer-led fashion brands, and what they perceive as the current hindrances to develop the resale business under the brand.Description
Keywords
second-hand, sustainability, luxury, fashion, business models, product-service systems
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Citation
Turunen, L & Henninger, C 2022, The Hidden value of second-hand luxury: exploring the levels of second-hand integration as part of a luxury brand's strategy . in C Henninger & N Athwal (eds), Sustainable Luxury: An International Perspective . Palgrave Macmillan, pp. 13-33 . https://doi.org/10.1007/978-3-031-06928-4_2