Measuring Social Relations: Case OtaSizzle
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School of Electrical Engineering |
A4 Artikkeli konferenssijulkaisussa
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2010
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Mcode
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en
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257-263
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Abstract
There are different levels of engagement in socialrelations between persons. Using a single data set for measuringsocial relations may, however, lead to fallacious results, whileusing multiple data sets the threat of fallacy can be reduced andthe nature of different kind of social relations examined. Thispaper presents the OtaSizzle research platform for combiningmultiple data sets and measuring social relations. To present theusefulness of this, the first empirical results of the social networkanalysis performed with the platform are presented anddiscussed. Handset-based measurements are used together withdata from the OtaSizzle social media services to study the socialrelations within a group of 20 users. As a result the socialnetworks derived with the different data sources are presentedand compared and a number of future research items discussed.According to the measures calculated the social networks derivedfrom the mobile devices are quite similar while the OtaSizzleservice network is considerably different, indicating a differencein the online social network and the communication networkinside the user group.Description
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Keywords
social relations, social network analysis, handset-based measurements, social media services
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Citation
Karikoski, Juuso & Nelimarkka, Matti. 2010. Measuring Social Relations: Case OtaSizzle. 2010 IEEE Second International Conference on Social Computing. P. 257-263. ISBN 978-1-4244-8439-3 (electronic). DOI: 10.1109/SocialCom.2010.43.