The role and value of Customer Relationship Management (CRM) in low cost airlines: Case Ryanair

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorIlva, Timo
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T14:40:36Z
dc.date.available2020-11-17T14:40:36Z
dc.date.issued2006 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/57500
dc.identifier.urnURN:NBN:fi:aalto-2020111716353
dc.language.isoenen
dc.programme.majorInternational Businessfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordkansainväliset yhtiötfi
dc.subject.keywordlentoyhtiötfi
dc.subject.keywordasiakashallintafi
dc.subject.keywordasiakkaatfi
dc.subject.keywordasiakaspalvelufi
dc.subject.keywordlaatufi
dc.titleThe role and value of Customer Relationship Management (CRM) in low cost airlines: Case Ryanairen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_48078
local.aalto.idthes10003
local.aalto.openaccessno

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