The role and value of Customer Relationship Management (CRM) in low cost airlines: Case Ryanair

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School of Business | Master's thesis
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Date

2006

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Major/Subject

International Business

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Degree programme

Language

en

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Description

Keywords

kansainväliset yhtiöt, lentoyhtiöt, asiakashallinta, asiakkaat, asiakaspalvelu, laatu

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https://urn.fi/URN:NBN:fi:aalto-2020111716353

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[gradu] Kauppakorkeakoulu / BIZ