Multinational product/communication choices and standardization/adaptation decisions - Finding the best solutions for Finland

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorJalonen, Miina
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T16:24:24Z
dc.date.available2020-11-17T16:24:24Z
dc.date.issued2008
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/59030
dc.identifier.urnURN:NBN:fi:aalto-2020111717883
dc.language.isoenen
dc.rights.accesslevelclosedAccess
dc.subject.keywordkansainväliset yhtiöt
dc.subject.keywordbrandit
dc.subject.keywordtuotteet
dc.subject.keywordstrategia
dc.subject.keywordviestintä
dc.subject.keywordstandardit
dc.titleMultinational product/communication choices and standardization/adaptation decisions - Finding the best solutions for Finlanden
dc.type.okmG2 Pro gradu, diplomityö
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis
local.aalto.digiauthask
local.aalto.digifolderAalto_46433
local.aalto.idthes11546
local.aalto.openaccessno
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