Understanding natural wine branding: How millennial consumer culture and sustainability movement inform consumer preferences for natural wine brands?
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School of Business |
Bachelor's thesis
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Authors
Date
2022
Department
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Mcode
Degree programme
Markkinointi
Language
en
Pages
18 + 6
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Description
Thesis advisor
Blakaj, HedonKeywords
branding, wine branding, millennial consumer culture, natural wine