Barriers to Electric Vehicle Adoption in Finland and How to Overcome them: An Analysis of Consumer Opinions and Perceptions
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School of Business |
Bachelor's thesis
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Date
2020
Department
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Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
71 + 18
Series
Abstract
Objectives The main objective of this study was to explore consumer opinions and perceptions regarding EVs and EV incentive policies in Finland in order to better understand how adoption rates could be increased. Summary A qualitative online survey was conducted within Finland with 71 respondents, most of which were Finnish students. Respondents were mainly asked to indicate their level of knowledge and experience with EVs, to rate different benefits and drawbacks of EVs, and to rate the appeal of different policy incentives for increasing EV adoption rates in Finland. Conclusions The results indicated that while aspects like high purchase price and range constraints are considered severe limitations for EV adoption, the most severe limitation currently is a lack of charging infrastructure in Finland. The results also highlight the need for consumer education regarding EVs in Finland as both OEMs and the government stand to benefit by better informing consumers.Description
Thesis advisor
Grinsted, SusanKeywords
electric vehicles, battery electric vehicles, consumer behaviour, consumer opinions, incentive policies, Finland