Customer Experience Creation in Social Media Encounters: Case study from insurance industry
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
84 + 9
Series
Description
Thesis advisor
Mitronen, LasseKeywords
customer experience, service encounters, social media, customer value, value proposition, insurance