Social enterprises’ value co-creation in brand communities. Case Seabin Project.

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2020
Major/Subject
Mcode
Degree programme
Management and International Business (MIB)
Language
en
Pages
92+5
Series
Description
Thesis advisor
Ritvala, Tiina
Keywords
social enterprise, value co-creation, brand communities, netnography
Other note
Citation