Negativity Bias in Media Multitasking: The Effects of Negative Social Media Messages on Attention to Television News Broadcasts

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorKätsyri, Jarien_US
dc.contributor.authorKinnunen, Juhaen_US
dc.contributor.authorKusumoto, Kentaen_US
dc.contributor.authorOittinen, Pirkkoen_US
dc.contributor.authorRavaja, Jaakkoen_US
dc.contributor.departmentDepartment of Computer Scienceen
dc.contributor.departmentDepartment of Information and Service Managementen
dc.contributor.groupauthorMyllymäki Petri group (HIIT)en
dc.contributor.groupauthorHelsinki Institute for Information Technology (HIIT)en
dc.date.accessioned2017-01-19T11:07:44Z
dc.date.issued2016-05-04en_US
dc.description.abstractTelevision viewers' attention is increasingly more often divided between television and "second screens", for example when viewing television broadcasts and following their related social media discussion on a tablet computer. The attentional costs of such multitasking may vary depending on the ebb and flow of the social media channel, such as its emotional contents. In the present study, we tested the hypothesis that negative social media messages would draw more attention than similar positive messages. Specifically, news broadcasts were presented in isolation and with simultaneous positive or negative Twitter messages on a tablet to 38 participants in a controlled experiment. Recognition memory, gaze tracking, cardiac responses, and self-reports were used as attentional indices. The presence of any tweets on the tablet decreased attention to the news broadcasts. As expected, negative tweets drew longer viewing times and elicited more attention to themselves than positive tweets. Negative tweets did not, however, decrease attention to the news broadcasts. Taken together, the present results demonstrate a negativity bias exists for social media messages in media multitasking; however, this effect does not amplify the overall detrimental effects of media multitasking.en
dc.description.versionPeer revieweden
dc.format.extent21
dc.format.mimetypeapplication/pdfen_US
dc.identifier.citationKätsyri, J, Kinnunen, J, Kusumoto, K, Oittinen, P & Ravaja, J 2016, ' Negativity Bias in Media Multitasking : The Effects of Negative Social Media Messages on Attention to Television News Broadcasts ', PloS one, vol. 11, no. 5, 0153712 . https://doi.org/10.1371/journal.pone.0153712en
dc.identifier.doi10.1371/journal.pone.0153712en_US
dc.identifier.issn1932-6203
dc.identifier.otherPURE UUID: 8f8dca02-8dd1-42bd-842b-cb65ed651a5een_US
dc.identifier.otherPURE ITEMURL: https://research.aalto.fi/en/publications/8f8dca02-8dd1-42bd-842b-cb65ed651a5een_US
dc.identifier.otherPURE FILEURL: https://research.aalto.fi/files/9936254/file.pdfen_US
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/24272
dc.identifier.urnURN:NBN:fi:aalto-201701191217
dc.language.isoenen
dc.relation.ispartofseriesPLOS ONEen
dc.relation.ispartofseriesVolume 11, issue 5en
dc.rightsopenAccessen
dc.subject.keywordIMAGE MOTIONen_US
dc.subject.keywordSMALL SCREENen_US
dc.subject.keywordMEMORYen_US
dc.subject.keywordRESPONSESen_US
dc.subject.keywordEMOTIONen_US
dc.subject.keywordPERFORMANCEen_US
dc.subject.keywordCAPACITYen_US
dc.subject.keywordAROUSALen_US
dc.subject.keywordCONTEXTen_US
dc.titleNegativity Bias in Media Multitasking: The Effects of Negative Social Media Messages on Attention to Television News Broadcastsen
dc.typeA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessäfi
dc.type.versionpublishedVersion
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