Strategy & MCS in Start-ups – Case Study

Abstract

This study highlights the previous literature’s findings on the relationship between strategy and management control systems. Through the use of Simons’ levers of control -framework the relationship is studied further. The framework aims to balance control in the age of creative value creation. The framework is implemented as a case study for an early-stage start-up company whose mission is to create life-saving technology in the health technology field. This study finds that the implementation of control systems adds value, enables growth, and aids in risk management for start-up companies.