Customer-focused website as a branding and impression management tool. Case: Haaga Institute Polytechnic
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School of Business |
Master's thesis
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Date
2004
Department
Major/Subject
Information Systems Science
Mcode
Degree programme
Language
en
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Description
Keywords
Tietojärjestelmät, Viestintä, Yritysviestintä, Internet, Imago, Brandit, Markkinointi, Design management