Facing extreme uncertainty–how the onset of the COVID-19 pandemic influenced product development

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorHölttä-Otto, Katjaen_US
dc.contributor.authorBjörklund, Tuaen_US
dc.contributor.authorKlippert, Monikaen_US
dc.contributor.authorOtto, Kevinen_US
dc.contributor.authorKrause, Dieteren_US
dc.contributor.authorEckert, Claudiaen_US
dc.contributor.authorNespoli, Oscaren_US
dc.contributor.authorAlbers, Alberten_US
dc.contributor.departmentDesign Factoryen
dc.contributor.departmentDepartment of Mechanical Engineeringen
dc.contributor.groupauthorMaterials to Productsen
dc.contributor.organizationKarlsruhe Institute of Technologyen_US
dc.contributor.organizationHamburg University of Technologyen_US
dc.contributor.organizationOpen University Milton Keynesen_US
dc.contributor.organizationUniversity of Waterlooen_US
dc.contributor.organizationUniversity of Melbourneen_US
dc.date.accessioned2023-04-19T06:05:25Z
dc.date.available2023-04-19T06:05:25Z
dc.date.issued2023en_US
dc.descriptionPublisher Copyright: © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
dc.description.abstractThe COVID-19 pandemic has been a global disruption, but little is known about how it impacted product development. Based on interviews of 24 practicing product development leaders, we find that COVID-19 generated a unique combination of external and internal uncertainties and thus had several direct impacts on product development. Initial adaptations were reported in the level of innovation pursued, the development processes and the resourcing. In terms of level of innovation and resourcing, no uniformity in adaptations were observed: opposite changes were made across radical/incremental, expanding/reducing, local/international and internal/external collaboration balances in the different companies’ product development activities. Process adaptations were more uniform in direction, focusing on increasing flexibility and agility. In terms of product development methods for different phases, we find companies quickly seeking creative approaches to replace their traditional methods in idea generation, prototyping, customer interaction, validation etc. with virtual means. Furthermore, changes in human interaction quality, particularly informal interaction, were seen to have far-reaching, unintended negative consequences on their creative efforts, whether in product development, development process or resourcing. Overall, the results highlight the diversity of adaptive choices available to respond to external uncertainties, though more research is still needed on how these influence longer term resilience.en
dc.description.versionPeer revieweden
dc.format.extent21
dc.format.extent117-137
dc.format.mimetypeapplication/pdfen_US
dc.identifier.citationHölttä-Otto, K, Björklund, T, Klippert, M, Otto, K, Krause, D, Eckert, C, Nespoli, O & Albers, A 2023, ' Facing extreme uncertainty–how the onset of the COVID-19 pandemic influenced product development ', International Journal of Design Creativity and Innovation, vol. 11, no. 2, pp. 117-137 . https://doi.org/10.1080/21650349.2022.2157888en
dc.identifier.doi10.1080/21650349.2022.2157888en_US
dc.identifier.issn2165-0349
dc.identifier.issn2165-0357
dc.identifier.otherPURE UUID: 32425e21-a50a-48c7-87a5-4d6d301d2d64en_US
dc.identifier.otherPURE ITEMURL: https://research.aalto.fi/en/publications/32425e21-a50a-48c7-87a5-4d6d301d2d64en_US
dc.identifier.otherPURE LINK: http://www.scopus.com/inward/record.url?scp=85144563317&partnerID=8YFLogxKen_US
dc.identifier.otherPURE FILEURL: https://research.aalto.fi/files/106158902/Facing_extreme_uncertainty_how_the_onset_of_the_COVID_19_pandemic_influenced_product_development.pdfen_US
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/120449
dc.identifier.urnURN:NBN:fi:aalto-202304192765
dc.language.isoenen
dc.publisherTAYLOR & FRANCIS
dc.relation.ispartofseriesInternational Journal of Design Creativity and Innovationen
dc.relation.ispartofseriesVolume 11, issue 2en
dc.rightsopenAccessen
dc.subject.keywordCOVID-19 pandemicen_US
dc.subject.keywordProduct developmenten_US
dc.subject.keywordresilienceen_US
dc.subject.keyworduncertaintyen_US
dc.titleFacing extreme uncertainty–how the onset of the COVID-19 pandemic influenced product developmenten
dc.typeA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessäfi
dc.type.versionpublishedVersion
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