A literature review of the journey from acceptance of technology to engagement with mobile devices and applications

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Volume Title

School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2019

Major/Subject

Mcode

Degree programme

Tieto- ja palvelujohtaminen

Language

en

Pages

26

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Description

Thesis advisor

Tinnilä, Markku

Keywords

technology acceptance, user engagement, mobile application, engagement motivation

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