Miten identiteetistä viestitään videoblogeissa materian avulla?

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Volume Title

School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2016

Major/Subject

Mcode

Degree programme

Markkinointi

Language

fi

Pages

36

Series

Description

Thesis advisor

Pöyry, Essi

Keywords

identiteetti, haluttu identiteetti, verkkoidentiteetti, videoblogi, materialismi, mielipidejohtaja, sanaton viestintä

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