Causality between Design Direction and Net Promoter Score: An opening how to govern design more analytically by combining excisting structures
Loading...
Access rights
© 2014 Author. The conference proceedings is published by Faculty of Design, Ljubljana, Slovenia (Associated member of the University of Primorska). Reprinted with permission.
Final published version
URL
Journal Title
Journal ISSN
Volume Title
School of Arts, Design and Architecture |
B3 Vertaisarvioimaton artikkeli konferenssijulkaisussa
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Authors
Date
Department
Major/Subject
Mcode
Degree programme
Language
en
Pages
9
Series
Abstract
Business development is striving for more certainty by creating softwares to analyze trends and figures. Parallelly there also seems to be a trend to increase certainty in design by gathering more data. It is not only challenging, but also a paradigm shift. Being a concept of auteurship, design is driven by the creative process and by the human expression where solutions are attributed by the designer. From this point of view design is highly ambiguous. On the other hand, it has been proven that design solution and the impact of design is improved by developing more precise design briefs and by having more conscious design direction. This development is also structurally embedded in current design ROI discurse. Do design need its own initial data or could excisting business engines, such as Net Promoter Score, be utilized as design attribute tools?Description
Other note
Citation
Rajasalo, Heikki. 2014. Causality between Design Direction and Net Promoter Score: An opening how to govern design more analytically by combining excisting structures. In: Proceedings of Bridges between design and management, 3rd International Scientific Conference A.L.I.C.E., 5th of November, 2014, Ljubljana, Slovenia. Nada Rozmanec Maticic, Jasna Hrovatin, Damjana Celcar (editors-in chief). Faculty of Design and the Research Centre of the Creative Furniture Industry - RC31. 181 p. ISBN 978-961-92619-8-9.