The impact of market dynamics on product success in the generic pharmaceutical business
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School of Science |
Master's thesis
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Instructions for the author
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Date
2011
Department
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
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Description
Supervisor
Laamanen, TomiThesis advisor
Laitinen, VirveKeywords
strategic management, strateginen johtaminen, market dynamics, markkinadynamiikka, competitive dynamics, kilpailudynamiikka, pharmaceutical industry, lääketeollisuus, generic pharmaceuticals, rinnakkaislääkkeet