The impact of market dynamics on product success in the generic pharmaceutical business

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School of Science | Master's thesis
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Date
2011
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
Series
Description
Supervisor
Laamanen, Tomi
Thesis advisor
Laitinen, Virve
Keywords
strategic management, strateginen johtaminen, market dynamics, markkinadynamiikka, competitive dynamics, kilpailudynamiikka, pharmaceutical industry, lääketeollisuus, generic pharmaceuticals, rinnakkaislääkkeet
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