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The impact of market dynamics on product success in the generic pharmaceutical business

School of Science | Master's thesis

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Authors

Luomaranta, Jaakko

Date

Department

Tuotantotalouden laitos

Major/Subject

Yritysstrategia ja kansainvälinen liiketoiminta

Mcode

TU-91

Language

en

Supervisor

Laamanen, Tomi

Thesis advisor

Laitinen, Virve

Keywords

strategic management, strateginen johtaminen, market dynamics, markkinadynamiikka, competitive dynamics, kilpailudynamiikka, pharmaceutical industry, lääketeollisuus, generic pharmaceuticals, rinnakkaislääkkeet

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-2020122358060

Collections

[dipl] Perustieteiden korkeakoulu / SCI

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