Modelling Digital Marketing Impact on B2B Sales Process

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMalo, Pekka
dc.contributor.authorHämäläinen, Janne
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-09-13T16:00:35Z
dc.date.available2020-09-13T16:00:35Z
dc.date.issued2020
dc.format.extent90
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/46468
dc.identifier.urnURN:NBN:fi:aalto-202009135395
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeInformation and Service Management (ISM)en
dc.subject.keywordsurvival analyticsen
dc.subject.keywordcompeting risks regressionen
dc.subject.keywordmarketing analyticsen
dc.subject.keywordB2Ben
dc.subject.keywordbusiness-to-businessen
dc.titleModelling Digital Marketing Impact on B2B Sales Processen
dc.titleCompeting Risks Survival Analysis of Opportunity Conversion to Sales in Global Medical Devices Businessen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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