How Wendy’s broke the internet — Building brand consistency in the age of social media
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2018
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
72 + 13
Series
Description
Thesis advisor
Weijo, HenriKeywords
brand consistency, social media engagement, content marketing, humor, QSR industry, memes, roasting, viral marketing