Creating authentic green identity in social media: How do self-indulgent, yet environmentally conscious social media influencers manage to deal with their conflicting values?

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Journal Title

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Volume Title

School of Business | Master's thesis

Date

2020

Major/Subject

Mcode

Degree programme

Marketing

Language

en

Pages

75

Series

Description

Thesis advisor

Gloukhovtsev, Alexei

Keywords

social media influencers, values, value conflicts, self-indulgent, environment, authenticity

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