Creating authentic green identity in social media: How do self-indulgent, yet environmentally conscious social media influencers manage to deal with their conflicting values?
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2020
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
75
Series
Description
Thesis advisor
Gloukhovtsev, AlexeiKeywords
social media influencers, values, value conflicts, self-indulgent, environment, authenticity