How to develop and implement consumer-driven marketing in the context of cosmetic industry
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2021
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
42
Series
Description
Thesis advisor
Töytäri, PekkaKeywords
consumer marketing, consumer-driven marketing, data-driven marketing, cosmetic marketing