How to develop and implement consumer-driven marketing in the context of cosmetic industry

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Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Date

2021

Major/Subject

Mcode

Degree programme

Marketing

Language

en

Pages

42

Series

Description

Thesis advisor

Töytäri, Pekka

Keywords

consumer marketing, consumer-driven marketing, data-driven marketing, cosmetic marketing

Other note

Citation