Guggenheim to the world – a single case study of the internationalization of an art organization

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorRitvala, Tiina
dc.contributor.authorKärnä, Marika
dc.contributor.departmentJohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-06-29T10:16:49Z
dc.date.available2018-06-29T10:16:49Z
dc.date.issued2018
dc.description.abstractThe objective of the research is to explore internationalization of a modern and contemporary art museum and interpret literature of international business in the context of art organization. The purpose of this research is to understand how an organization has internationalized by establishing museums all over the world carrying its own brand name. This research applies literature from international business and earlier museum studies and extends them to the art museum field. The study was conducted as a qualitative single case study focusing on the Guggenheim Foundation. The research data was constructed from news archive of New York Times and Helsingin Sanomat. Based on the findings internationalization process of the Guggenheim Museum has been an ambiguous process. The research suggests that the internationalization of the Guggenheim Museum can be understood through networks. To conclude, based on the network approach it can be described that during the internationalization process Guggenheim Museum interacts with a socio-political network of the foreign market in which the actors of socio-political network and their group of interest can directly or indirectly have an impact on the attempt to internationalize.en
dc.ethesisid17281
dc.format.extent85
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/32602
dc.identifier.urnURN:NBN:fi:aalto-201806294012
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeManagement and International Business (MIB)en
dc.subject.heleconjohtaminenfi
dc.subject.heleconkulttuurijohtaminenfi
dc.subject.heleconkulttuurin markkinointifi
dc.subject.heleconkansainväliset yhtiötfi
dc.subject.heleconkansainvälistyminenfi
dc.subject.helecontaidefi
dc.subject.heleconmuseotfi
dc.subject.heleconverkostotfi
dc.subject.heleconmallitfi
dc.subject.heleconbränditfi
dc.subject.keywordinternationalizationen
dc.subject.keywordnetwork modelen
dc.subject.keywordmuseum studiesen
dc.subject.keywordart organizationen
dc.titleGuggenheim to the world – a single case study of the internationalization of an art organizationen
dc.titleGuggenheimia maailmalle - case-tutkimus taideorganisaation kansainvälistymisestäfi
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
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