Enhancement and utilization of a contract manufacturer's value proposition to it's OEM customers

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorMattsson, Juha 
dc.contributor.authorNemlander, Niklas
dc.contributor.departmentKoneenrakennustekniikan laitosfi
dc.contributor.schoolInsinööritieteiden korkeakoulufi
dc.contributor.schoolSchool of Engineeringen
dc.contributor.supervisorLillrank, Paul 
dc.date.accessioned2020-12-23T17:43:54Z
dc.date.available2020-12-23T17:43:54Z
dc.date.issued2011 
dc.description.abstractCustomer orientation and value creation are argued to be central parts of a company's business strategy. When dealing with original equipment manufacturers (OEM) ones sales argumentation, value creation and pricing need to be adapted to a situation where the customer isn't the end user of the product. How can a multisaleschannel company continuously improve and focus ones value offering towards these essential customers? This thesis aims to trough a case study and thorough literature review identify the different value elements related to trade between a contract manufacturer (CM) and its OEM customers. This thesis summarizes all relevant value related literature after which it through a descriptive, exploratory case study strives to conceptualize CM-OEM trade related value enhancers. Through a thorough empirical study recommendations regarding value enhancement for contract manufacturers is developed and given to the case company behind this thesis. From an academic perspective the study provides valuable aspects of OEM characteristics and CM value enhancement in OEM related business.en
dc.format.extent111 + [31] 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/99643
dc.identifier.urnURN:NBN:fi:aalto-2020122358470
dc.language.isoenen
dc.programme.majorTeollisuustalousfi
dc.programme.mcodeTU-22fi
dc.rights.accesslevelclosedAccess
dc.subject.keywordcontract manufactureren
dc.subject.keywordoriginal equipment manufactureren
dc.subject.keywordvalueen
dc.subject.keywordbusiness modelen
dc.subject.keywordrelationshipen
dc.subject.keywordmarketingen
dc.subject.keywordserviceen
dc.subject.keywordenhancementen
dc.subject.keywordOEMen
dc.titleEnhancement and utilization of a contract manufacturer's value proposition to it's OEM customersen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_03453
local.aalto.idinssi43272
local.aalto.inssilocationP1 Ark Aalto
local.aalto.openaccessno

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