Using Partnership Programs as a Differentiator to Gain Channel Loyalty - A Case Study for Mobile Phone Industry
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Helsinki University of Technology |
Diplomityö
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Instructions for the author
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Date
1998
Department
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Teollisuustalous
Mcode
TU-22
Degree programme
Language
en
Pages
vii + 101 + liitt. (+3)
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Description
Supervisor
Eloranta, EeroThesis advisor
Ranta-aho, HilleKeywords
channel management, kanavanhallinta, channel program, kanavaohjelma, cellural phone, matkapuhelin, competitor, kilpailija, customer service, asiakaspalvelu, differentiation, erilaistaa, logistics services, logistiikkapalvelu, partnership, partnership