Global market entry strategies for Software-as-a-Service companies: Case studies from Nordic SaaS companies
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2019
Department
Major/Subject
Mcode
Degree programme
Strategy
Language
en
Pages
97
Series
Description
Thesis advisor
Koveshnikov, AlexeiKeywords
internationalization, global market entry, software-as-a-service, SaaS, software, strategy, born global, knowledge