Customer Relationship Management in global marketing context-challenges of global CRM

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Volume Title
School of Business | Master's thesis
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Date
2003
Major/Subject
International business
Mcode
Degree programme
Language
en
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Description
Keywords
Kansainväliset yhtiöt, Kansainvälinen kauppa, Markkinointi, Asiakashallinta, Suhdemarkkinointi, Myynti
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