Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures

School of Business | Doctoral thesis (monograph) | Defence date: 1991-01-25

Checking the digitized thesis and permission for publishing
Instructions for the author

Authors

1990

Markkinointi
Marketing

en

312 s.

Acta Academiae oeconomicae Helsingiensis. Series A; 73, 73

Möller, Kristian, professor