Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
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Journal Title
Journal ISSN
Volume Title
School of Business |
Doctoral thesis (monograph)
| Defence date: 1991-01-25
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Authors
Date
1990
Department
Major/Subject
Markkinointi
Marketing
Marketing
Mcode
Degree programme
Language
en
Pages
312 s.
Series
Acta Academiae oeconomicae Helsingiensis. Series A; 73, 73