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Consumer price perception and preferences: A reference price model of brand evaluation and a conjoint analysis of price utility structures
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School of Business |
Doctoral thesis (monograph)
| Defence date: 1991-01-25
Electronic archive copy is available via Aalto Thesis Database.
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Language
en
Pages
312 s.
Series
Acta Academiae oeconomicae Helsingiensis. Series A; 73, 73