Google’s AdWords, AdSense, AdMob, and DoubleClick - A Platform Perspective

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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Master's thesis
Author
Date
2018-03-14
Department
Major/Subject
Strategy and Venturing
Mcode
SCI3050
Degree programme
Master’s Programme in Industrial Engineering and Management
Language
en
Pages
56 + 21
Series
Description
Supervisor
Gustafsson, Robin
Thesis advisor
Karhu, Kimmo
Keywords
online advertising, platform, Google, AdWords, AdSense, AdMob
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-201804031993
Collections
[dipl] Perustieteiden korkeakoulu / SCI