Google’s AdWords, AdSense, AdMob, and DoubleClick - A Platform Perspective

No Thumbnail Available

URL

Journal Title

Journal ISSN

Volume Title

Perustieteiden korkeakoulu | Master's thesis

Date

2018-03-14

Department

Major/Subject

Strategy and Venturing

Mcode

SCI3050

Degree programme

Master’s Programme in Industrial Engineering and Management

Language

en

Pages

56 + 21

Series

Description

Supervisor

Gustafsson, Robin

Thesis advisor

Karhu, Kimmo

Keywords

online advertising, platform, Google, AdWords, AdSense, AdMob

Other note

Citation