The Impact of Corporate Social Responsibility on Customer Engagement

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2021

Major/Subject

Mcode

Degree programme

Markkinointi

Language

en

Pages

23+0

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Description

Thesis advisor

Kajalo, Sami

Keywords

customer engagement, social responsibility, CSR, customer management

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