Netnography on virtual travel community

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.authorMäkelä, Satu 
dc.contributor.departmentDepartment of Marketingen
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2013-01-14T11:34:52Z
dc.date.available2013-01-14T11:34:52Z
dc.date.dateaccepted2012-10-15 
dc.date.issued2012 
dc.description.abstractNetnography on Virtual Travel Communityen
dc.ethesisid13025 
dc.format.extent108 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/7369
dc.identifier.urnURN:NBN:fi:aalto-201301151072
dc.language.isoenen
dc.locationP1 I
dc.programme.majorMarketingen
dc.programme.majorMarkkinointifi
dc.subject.heleconmarkkinointi 
dc.subject.heleconmarketing 
dc.subject.heleconkuluttajakäyttäytyminen 
dc.subject.heleconconsumer behaviour 
dc.subject.heleconyhteisöt 
dc.subject.heleconcommunities 
dc.subject.heleconvirtuaalitodellisuus 
dc.subject.heleconvirtual reality 
dc.subject.heleconinternet 
dc.subject.heleconinternet 
dc.subject.heleconsosiaalinen media 
dc.subject.heleconsocial media 
dc.subject.heleconvapaa-aika 
dc.subject.heleconleisure 
dc.subject.heleconmatkailu 
dc.subject.helecontourism 
dc.subject.keywordmarketing 
dc.subject.keywordconsumer behavior 
dc.subject.keywordnetnography 
dc.subject.keywordvirtual community 
dc.subject.keywordelectronic word-of-mouth (eWOM) 
dc.subject.keywordleisure travel 
dc.titleNetnography on virtual travel communityen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.dcmitypetexten
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu tutkielmafi
local.aalto.idthes13025
local.aalto.openaccessno

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