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Netnography on virtual travel community

School of Business | Master's thesis

Electronic archive copy is available via Aalto Thesis Database.

Authors

Date

Department

Department of Marketing
Markkinoinnin laitos

Major/Subject

Marketing
Markkinointi

Language

en

Pages

108

Abstract

Netnography on Virtual Travel Community

Keywords

marketing, consumer behavior, netnography, virtual community, electronic word-of-mouth (eWOM), leisure travel

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201301151072

Collections

[gradu] Kauppakorkeakoulu / BIZ

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