“It wasn’t me, it was the dog!”: Understanding self-presentation on Dogstagram
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2023
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
98+15
Series
Description
Thesis advisor
Weijo, HenriKeywords
self-presentation, Dogstagram, social media, role theory, self-presentation as performance, Goffman, dogs, anthropomorphism