Evaluating cannibalization between items in retail promotions

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Journal Title
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Volume Title
Perustieteiden korkeakoulu | Bachelor's thesis
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Date
2018-10-16
Department
Major/Subject
Matematiikka ja systeemitieteet
Mcode
SCI3029
Degree programme
Teknistieteellinen kandidaattiohjelma
Language
en
Pages
22
Series
Description
Supervisor
Oliveira, Fabricio
Thesis advisor
Ervasti, Mikko
Keywords
retail promotions, cannibalization, consumer choice, elastic net regularization, alternating least squares
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