B2B customers’ information search behaviour

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URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2023

Department

Markkinoinnin laitos

Major/Subject

Mcode

Degree programme

Marketing

Language

en

Pages

62 + 9

Series

Description

Thesis advisor

Nanni, Anastasia

Keywords

SEO, SEM, B2B relationship, digital marketing, search engine, information search

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202306254264

Collections

[gradu] Kauppakorkeakoulu / BIZ