B2B customers’ information search behaviour
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2023
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
62 + 9
Series
Description
Thesis advisor
Nanni, AnastasiaKeywords
SEO, SEM, B2B relationship, digital marketing, search engine, information search