Design and Eco-efficiency in Customers’ Brand Associations
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Helsinki University of Technology |
Diplomityö
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Instructions for the author
Authors
Date
2009
Department
Major/Subject
Teollisuustalous
Mcode
TU-22
Degree programme
Language
en
Pages
87 (+20)
Series
Description
Supervisor
Artto, KarlosThesis advisor
Stenros, AnneKeywords
brand association, brandimielikuva, design, muotoilu, eco-efficiency, ekotehokkuus, aesthetic, estetiikka